Top 5 Super Bowl XLV ads

7 Feb

Every year, Super Bowl Sunday is the biggest T.V. spectacle.  It’s the biggest stage in professional sports. Last year, the game was watched by over 106 million people (this year’s numbers are still unknown). With that many eyes watching, selling commercial time has become a lucrative business for the network showing the game. This year, companies were paying a reported $3 million for thirty seconds of screen time.

Overall, the commercials were pretty decent this year, but certain ones stood out.

Here’s the cream of the crop:

5.  Volkswagen

They don’t really sell the actual product that well, but this kid is definitely keeping Volkswagen on our minds. My only knock on this commercial is that they violated the “Super Bowl commercial rule” (that I just made up). Super Bowl ads should be seen first during the game. The ad already had 10 million YouTube views prior to. I’ll let it slide, but VW: you’ve been warned.

4.  Coca-Cola

Coca-Cola makes great commercials. This one hooked me pretty quickly with the animation, and the story was great. Some of the longer ads can’t hold the viewer’s attention, but this one certainly did. It doesn’t beat 2008’s Stewie vs. Underdog, but it definitely beat Pepsi.

3.   Kia Optima

This was the first great ad of the night. What beats a helicopter? Poseidon. This ad made me forget about how unsafe it is to own a Kia (while showing a fictional scenario where it is also unsafe to own a Kia. Zing!).

2. Bridgestone

Not only was this entertaining, Bridgestone actual did what a commercial is supposed to do – it sold its product. Bridgestone was probably the big winner of the night, as the “Reply All” commercial was also very good.

1.  Budweiser

I will shoot you over a Bud. As soon as I saw the Clydesdales, I knew something good was coming up. Usually I’m a stickler about anachronisms, but when the bar started belting out “Tiny Dancer”, I lost it. When something makes you laugh out loud after seeing it multiple times, you know it’s good. Budweiser is one of the most consistent advertisers of the Super Bowl, and the ad’s success probably warrants the $6 million it cost to get on air.


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